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My City

About Us

Daffue Industries was established in 2019 by the present CEO, J. P. Daffue. The business has developed from a Facebook page called ‘My City Bloemfontein’ – where local news and information relevant to the city was, and still is, distributed. Most advertisers on the platform are now also clients for their own social media platforms.

2019

My City Bloemfontein was established by Jp Daffue.

2021

Mollie Groenewald joined the company as C.O.O. and Director and the company was officially registered.

My City

Mission

Through various channels, we establish and maintain a trustworthy platform for local consumers, providing a valuable advertising space for businesses.

Our goal is to uplift businesses by generating compelling content on social media and cultivating a community that relies on up-to-date news from the My City Platforms. This approach helps us to foster connections within the community.

Vision

“To inform, connect and educate the local community”

To be a source of information to the city and a valuable, cost-effective advertising avenue for local businesses through our updates, sourced by our News Room and rendered poignant in our Magazines by columnists and other social media departments.

All of this keeps the aim of connecting the community in view.

(To elevate businesses and each other)

Purpose

To collect and distribute relevant news and material for City Updates [such as electricity, water, and events] and to create engaging and relevant content.

Moreover, we recognize the need to educate the community about services from local businesses -through advertising, content distribution and well maintained social media management.

Values

Personal Accountability: Each one of us is responsible for our words, actions, and results.

Respect: Everyone is a valued member of their respective team, and all people are treated with dignity and professionalism.

Integrity: We build trust through responsible actions and honest relationships.

Teamwork: We achieve more when we collaborate and work together.

Innovation: We encourage thoughtful, creative and inspirational ideas.

Support: We strive to be supportive to one another, to assist with work and improve productivity wherever possible.

Stay Connected

Join the My City Bloemfontein community today! Stay informed, connected, and engaged with the latest local news and updates. Let us help promote your business and reach the Bloemfontein community through our trusted platform. Contact us now to learn more and get started!
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